Very few individuals, if they're honest, enjoy going to work every day in an environment filled with distrust, political maneuvering, and so many of the other ugly things that characterize too many groups and organizations. And most folks, if you ask them, would say they wish things were different where they work. In fact, a recent Gallup poll suggests that up to 77% of individuals said they were miserable in their jobs. 

So people work places where they dislike the culture. And it's not just some people. It's a lot of people.

Those same people, unless they're gluttons for punishment, wish it were different.

(Do you see the opportunity yet?)

They need leaders. They need people to lead them where they already want to go. It's not like you'd be leading them toward some undesirable state of affairs. On the contrary, you'd be leading them toward a trusting, non-political, honest, healthy, passionate culture, which is exactly what most people want anyway. So if so many people want this, why don't must people find themselves in this type of atmosphere? What's missing?

Easy. Leaders. Unculturers. They need people with a certain angst about their environments, coupled with the desire and drive to do something to make a difference. They need you.

Ghandi. Martin Luther King, Jr. Jesus of Nazareth. Rosa Parks. Martin Luther. Socrates. 

Unculturers, all of them.

Being an unculturer isn't easy, regardless of the scenario within which you're attempting it. We see this all the time, and in a variety of settings. For example, think about the one who doesn't quite fit the mold in his or her church or religious group (it's Sunday, so this example seems appropriate). Sometimes, in some groups, that's OK, granted. But other times, in other groups, it's definitely not. You can be maligned, frowned upon, looked down on, talked about (actually, usually whispered about), and so on. 

That means you've really got to believe in what you're doing. It's got to be important. It's got to be more than adopting a slogan, and it's got to be more than becoming a non-conformist for the sake of becoming a non-conformist. There must be a compelling reason. Something you believe deeply in. Something that's good, courageous, daring, and for the greater good of the group. Something that becomes more important than "their" acceptance. 

This isn't easy. Important things rarely are.