Seth Godin does a masterful job developing this idea in his fantastic book Linchpin. The sooner you read that book and understand this idea, the better.
In fact, I'm going to stop writing this post so you can get off your computer, go read it, and adjust your mindset accordingly.
In fact, I'm going to stop writing this post so you can get off your computer, go read it, and adjust your mindset accordingly.
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